Coca‑Cola HBC (Coca‑Cola Hellenic Bottling Company) is a bottling partner of The Coca‑Cola Company. This means that The Coca‑Cola Company manufactures and sells concentrates, bases and syrups to its bottling partners, owns the brands and is responsible for consumer brand marketing initiatives. We use the concentrates and syrups to manufacture, package, merchandise and distribute the final branded products to our trade partners and consumers.